Superstar Rajnikanth is infectious. Apart from his millions of his fans mega brands are joining in hordes to ride the huge success of Rajnikanth’s new film Kabali, set to release next week. Amazon, Cadbury’s, Air Asia, Shopcj, Emami, Muthoot Finance and Airtel are some of the mega brands that have tied up with Kabali’s producers in an attempt to reach the mega star’s millions of fans.
An entire range of merchandise – mugs, phone covers, T shirts – are flying off the shelves. But there is more. All the Rajni fans can fly in an AirAsia aircraft with a “Kabali menu” on the flight. Airtel is also offering special “Kabali” recharge packs, ‘Kabali’ branded SIM packs and popular dialogues and songs from the film as “hello tunes.”